About Us 

Dot Two Dot didn’t just happen; it emerged from a shared passion to make a positive impact on Aotearoa New Zealand by creating a different kind of creative agency. One that had its finger on the pulse of branding, design, social impact, media and digital trends. We’re all about our clients and we get it – you want an agency that’s in-sync with you from the get-go. Our focus? Purpose-driven brand magic and PR strategies that not only put you in the spotlight, but also keep the people and profit equation in perfect balance. It’s not just business; it’s about making a positive mark on the world. Let’s create something awesome together!

Our Team 

Ian Leader Social Impact

Ian Leader, Director of Social Impact & Innovation

Ian, a seasoned professional with three decades of excellence in corporate citizenship and community investment, co-founded Dot Two Dot after highly impactful roles at AUT, Westpac, Waitakere and Auckland City Councils, United Way NZ, and Inspiring Communities. A former rock and roll dreamer turned Corporate Social Responsibility enthusiast, Ian is also an active volunteer, recognised with the prestigious Paul Harris Fellowship for community service. Beyond work, he finds joy in family, friends, gardening, and the perfect harmony of good meals and music.

Pauline Stockhausen, Director of Digital Marketing & Communications

A genuine influencer, Pauline is a seasoned keynote speaker at the renowned Social Media Marketing World in San Diego. With a social media journey dating back to 2004, she navigates platforms like Facebook, Instagram, TikTok, Threads, and LinkedIn, strategically driving traffic to your website. Pauline’s expertise spans digital marketing, social media advertising, content creation, mobile engagement, ecommerce, and influencer campaigns. As the ultimate online content optimiser, she enhances our offerings in communications strategy, marketing, media relations, content, and issues management, serving as your go-to social media trainer and coach.
Tom Newton-Smith Brand and Design

Tom Newton-Smith, Director of Crayons

Meet Tom, our Co-founder and design guru, bringing over 25 years of graphic design expertise from the UK and New Zealand. Starting in a car magazine company, he swiftly rose to studio manager and has since showcased his versatility and skill in diverse design roles. Beyond design, Tom’s impact extends as a trained youth and community worker, actively engaging with local communities, non-profits, and faith-based projects. When not bringing designs to life, he enjoys firing up the BBQ, DJing, playing football, or indulging in a game of squash with family and friends.

Lorna McAven, Strategic Communications Manager

Lorna, our skilled communications strategist and master storyteller, brings over two decades of experience in journalism and freelance writing. Crafting compelling strategies and communication plans, she produces fresh content across platforms, specialising in understanding your unique business needs and weaving captivating stories that resonate with your audience. A maestro of communication, she has seamlessly adapted her skills to the digital landscape. Beyond work, Lorna enjoys good music vibes, immersing herself in the magic of theatre, or diving into a good book.