The Power of Regular Brand Audits
In the fast-paced world of business, your brand is more than just a logo or a catchy tagline. It's the heart and soul of your enterprise, shaping how...
In Good Company: a think piece
Having just waded through the daily plethora of articles about ESG, Social Responsibility, purposeful business, etc, it struck me that a ‘business’ is being...
Fanbase Marketing: The New Era Beyond Organic Reach
Welcome to the dynamic era of fanbase marketing, where the digital dance between brands and their audiences is evolving. Gone are the days when organic reach...
The Art of Reframing: When the Solution Isn’t the Product, But the Problem It Solves
Amid the sea of innovation and competition, Dot Two Dot stands as a beacon for businesses seeking to navigate the intricate world of market placement. We...
Brands Are Moving Towards Being Purpose-Driven for 2024
As the dawn of 2024 breaks over Aotearoa, a rising tide of purpose-driven branding is reshaping the business landscape. Businesses are no longer measured...
The Magic of Purpose, People, and Place
Are you ready to take your business game to the next level? A fantastic product or service is just the start. The real win comes from connecting with your...
The Power of Social Media and Digital Marketing for Business Success
A whole lot has shifted in this digital world we live in, and it's safe to say that social media has had a big part to play. No longer a place for just...
Consulting with passion & purpose: how to bring your A game
Consultations come in all shapes and sizes - from small and manageable, to giant, sprawling behemoths with multiple stakeholders, warring factions, and...
5 Reasons why social impact matters to your brand
Whether you’re a small start-up business or have been in the game for a while, having a positive social impact is not only rewarding - but research shows it’s...